Masters' Union UX Teardown: Redesigning for Conversion
Redesigned a leading ed-tech landing page as part of a judged UX teardown challenge—focused on improving information clarity, visual hierarchy, and conversion strategy.
Role
UX/UI Designer (1st Runner Up)
Industry
EdTech (B2C)
Duration
1 week
Problem
Masters' Union is a modern edtech platform offering industry-led programs like the PGP and MasterCamps.
As part of a UX teardown challenge, designers were asked to redesign the homepage to solve two key problems:
Ensure equal visibility and clear navigation between the PGP and MasterCamp programs, and
Effectively showcase the key elements of both offerings—such as social proof, mentorship, and experiential curriculum—which were previously scattered or underrepresented.
Here's the detailed problem statement.
Solution
I redesigned Masters’ Union’s homepage to create a more balanced, intuitive experience that clearly distinguishes between the PGP and MasterCamp offerings.
I also streamlined navigation, showcased key differentiators like mentorship and experiential learning, and used trust-building elements to help users explore and compare programs with ease.
The new structure focused on clarity, hierarchy, and user-friendly terminology — aligning the design with user expectations and institutional goals.
Impact
Out of all entries submitted, I secured 2nd place in the Master's Union UX Teardown Challenge — being the youngest designer among the finalists.
Impressed by my approach and execution, the organizing team extended a full-time design offer with competitive pay, which I had to decline as I was still pursuing my graduation at the time.
Research Approach
This was a redesign challenge, so I took a lean UX approach — beginning with a quick product audit, secondary research, interviews, and a hybrid usability test to uncover navigation and hierarchy issues.
01. Landing Page UX Audit
Captured first impressions using a “note dump” method to avoid bias — noted visual clutter, cognitive overload, and unclear course differentiation.
02. Secondary Research
Compared similar platforms (Great Learning, UpGrad, etc.) to identify patterns in course structure, navigation clarity, and use of social proof.
03. User Interviews
Conducted 30-40 min sessions with 3 e-learning users to observe behavior, assess first impressions, and understand trust triggers and confusion points. This helped me form a user persona to move ahead with.
04. Card Sorting Exercise
Validated information hierarchy by having users organize content based on relevance and recall, helping balance user needs and business priorities.
And, here's my key findings that formed the basis of my design decisions:
Problem
Masters' Union is a modern edtech platform offering industry-led programs like the PGP and MasterCamps.
As part of a UX teardown challenge, designers were asked to redesign the homepage to solve two key problems:
Ensure equal visibility and clear navigation between the PGP and MasterCamp programs, and
Effectively showcase the key elements of both offerings—such as social proof, mentorship, and experiential curriculum—which were previously scattered or underrepresented.
Here's the detailed problem statement.
Solution
I redesigned Masters’ Union’s homepage to create a more balanced, intuitive experience that clearly distinguishes between the PGP and MasterCamp offerings.
I also streamlined navigation, showcased key differentiators like mentorship and experiential learning, and used trust-building elements to help users explore and compare programs with ease.
The new structure focused on clarity, hierarchy, and user-friendly terminology — aligning the design with user expectations and institutional goals.
Impact
Out of all entries submitted, I secured 2nd place in the Master's Union UX Teardown Challenge — being the youngest designer among the finalists.
Impressed by my approach and execution, the organizing team extended a full-time design offer with competitive pay, which I had to decline as I was still pursuing my graduation at the time.
Research Approach
This was a redesign challenge, so I took a lean UX approach — beginning with a quick product audit, secondary research, interviews, and a hybrid usability test to uncover navigation and hierarchy issues.
01. Landing Page UX Audit
Captured first impressions using a “note dump” method to avoid bias — noted visual clutter, cognitive overload, and unclear course differentiation.
02. Secondary Research
Compared similar platforms (Great Learning, UpGrad, etc.) to identify patterns in course structure, navigation clarity, and use of social proof.
03. User Interviews
Conducted 30-40 min sessions with 3 e-learning users to observe behavior, assess first impressions, and understand trust triggers and confusion points. This helped me form a user persona to move ahead with.
04. Card Sorting Exercise
Validated information hierarchy by having users organize content based on relevance and recall, helping balance user needs and business priorities.
And, here's my key findings that formed the basis of my design decisions:
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