Right Spade: Redesigning For Investor Confidence & Clarity

Redesigning Right Spade, a SEBI-registered equity research firm, to enhance clarity, trust, usability for confident investing, and mobile responsiveness.

Role

UI/UX Designer (Freelance)

Industry

Finance

Duration

2 Weeks

Problem

Right Spade is an equity research platform offering SEBI-compliant, expert-backed insights to investors. Its digital presence, however, struggled with unclear messaging, fragmented structure, and low engagement—making it difficult for users to trust, navigate, or convert.

Problem

Solution

I repositioned Right Spade as a trustworthy, insight-first investment platform by restructuring its core pages and introducing a modular dashboard.

The redesign focused on clarity, hierarchy, and trust signals — aligning the experience with investor expectations and SEBI compliance.

I redesigned the dashboard to surface relevant insights upfront — streamlining how users track the market, read reports, and act on expert-backed recommendations.

Impact

I simplified complex financial data and clarified hierarchy to build trust and improve decision-making for investors. I collaborated with the founder and dev team to align the design with SEBI and WCAG guidelines, made it fully responsive for mobile and desktop, and ensured it was ready to ship.

Research Approach

Since this was a redesign project, I conducted secondary research through a UX audit, competitor benchmarking, and behavioral analysis.

01. UX Audit revealed unclear messaging, fragmented structure, and lack of trust-building elements.

02. Competitive Analysis of platforms like Univest, Liquide, and Wright Research showed stronger hierarchy, guided flows, and simplified decision-making.

03. Persona-based behavior mapping helped understand investor needs: quick insight access, low cognitive load, and credibility upfront.

And based on the research, I discovered the following insights:

Final Design

And finally, after a few quick iterations, I arrived at the final design which also had a crisper style guide, — approved by the client and a few users they tested with. I also ran Stark’s WCAG checklist to ensure the design met accessibility and usability standards.

Here's a detailed walkthrough of my design decisions:

Research Approach

Since this was a redesign project, I conducted secondary research through a UX audit, competitor benchmarking, and behavioral analysis.

01. UX Audit revealed unclear messaging, fragmented structure, and lack of trust-building elements.

02. Competitive Analysis of platforms like Univest, Liquide, and Wright Research showed stronger hierarchy, guided flows, and simplified decision-making.

03. Persona-based behavior mapping helped understand investor needs: quick insight access, low cognitive load, and credibility upfront.

And based on the research, I discovered the following insights:

Final Design

Here's a detailed walkthrough of my design decisions:

Establish clarity and trust from first glance

Redesigned a cluttered landing experience by restructuring content hierarchy, introducing clear CTAs, and adding credibility through testimonials. Separated the "About" section into its own page to streamline navigation and messaging — driving better engagement and user confidence.

Establish clarity and trust from first glance

Differentiate with purpose-driven storytelling

Clarified vague positioning by crafting a compelling brand narrative, reinforcing visual consistency, and highlighting team expertise — helping the brand stand out and form deeper connections in a competitive market. I also manually created each illustration in the 'Why Right Spade?' section for personalisation.

Differentiate with purpose-driven storytelling

Centralize insights to boost user stickiness

Designed a widget-based dashboard consolidating sector trends, news, personalized watchlists, and reports — creating a one-stop hub for market intel that drives engagement and repeat visits.

Centralize insights to boost user stickiness

Designed a widget-based dashboard consolidating sector trends, news, personalized watchlists, and reports — creating a one-stop hub for market intel that drives engagement and repeat visits.

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Saloni Prakash

Saloni Prakash

Saloni Prakash